...but not Smell-eonor!

There is something so wonderfully amusing about vintage ads for self-care products that insinuate that all a woman's social, romantic and marital problems might be, quite simply, by-products of her foul breath....or, foul nether-breath. In this case, Listerine will fix it all- like a magic wand! Abracadabra! ~PING!~ If only.





A couple swishes before a date, and soon you'll have that lovely pastel ranch in the suburbs.

From McCall's, July 1954.
I rarely have big bucks for big ticket items at antique stores....the greatest pleasure to me is spending 20 or 30 dollars on a stack of Life, Good Housekeeping, McCall's, etc. It's a wonderfully immersive, influential, yet inexpensive experience.

As for those kinds of ads,
this is an spectacular little collection, also.

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