O' Sweet Nectar!
What would life be without the simple pleasure of beer? It's fascinating to see it marketed in 1954 (McCall's magazine) without the remotest whiff of T & A, slacker schlubs and/or "attractive" young douchebags in a bar/club. Merely amiable, relaxing time spent with loved ones... And I still am trying to construct a flowchart in my mind as to how PBR got from bridge-playing suburban housefraus to smoky blue-collar VFW posts to crass rockabilly scenester dudes to finally, 21st century slaves to irony. . I'm sure tasting like ass didn't help. Cheers!