O' Sweet Nectar!

What would life be without the simple pleasure of beer?

It's fascinating to see it marketed in 1954 (McCall's magazine) without the remotest whiff of T & A, slacker schlubs and/or "attractive" young douchebags in a bar/club.

Merely amiable, relaxing time spent with loved ones...



And I still am trying to construct a flowchart in my mind as to how PBR got from bridge-playing suburban housefraus to smoky blue-collar VFW posts to crass rockabilly scenester dudes to finally, 21st century slaves to irony. . I'm sure tasting like ass didn't help.



Cheers!

Comments

  1. Forties FashionsJune 16, 2010 at 8:27 AM

    Here! Here! I second that! The ad's 'nowaday's' boast that you will become a football player if you drink, oh and get the "lady of the dimly lit rooms" too! What a bargain!

    ReplyDelete
  2. Space CommanderJune 16, 2010 at 10:14 AM

    LoL! Love your break down of the digression in advertising.

    ReplyDelete
  3. AllyJune 16, 2010 at 1:36 PM

    I love vintage ads. I'd frame these!

    FourthGradeNothing.com

    ReplyDelete
  4. M.WJune 16, 2010 at 11:34 PM

    Ah! My first comments ever! Thanks, guys! :)

    The best ads in this McCall's (and it's the big size, like Life) are the colorful refrigerator ones.
    I might try to get a couple up.

    ReplyDelete

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